Example of a Virtual Fitting Room: meemee.me

meemee.me is a an online retailer that is changing the way we shop for clothes online. Usually when we purchase clothes on a website, we do not know how they will fit us until we try them on and usually that involves sending the items back to the company, and exchanging them for a different size like I mentioned previously in my other posts. This involves a lot of effort and it certainly discourages many customers to buy online.

The online retail market could grow at a faster rate if this was not an issue. Meemee.me is a website that has recently launched its virtual room where customers can enter their hip, waist and shoulder measurements to create an avatar and be able to try on clothes. This also allows customers to mix and match different items and put an outfit together. This is difficult to do with conventional e-retailers that do not offer virtual fitting rooms. This also time consuming and exhausting in a brick-and-mortar retailer. It is difficult to find the items customers are looking for because they have to physically walk around the store to find the items.

In a website like meemee.me customers can find clothing depending on the size and color they are looking for under a smaller period of time. Suggestions of items are also made depending on the customers’ body shape. Another advantage of virtual rooms is that customers save time when trying on the clothes on the avatar. At the physical store, customers usually have to wait in long lines before trying the clothes on.

One of the main disadvantages of the fitting room at meemee.me is that the software does not ask customers for their height. Also the avatar only comes in one shape. This is large limitation because customers cannot see how the clothes look on their specific body shape. In my opinion, the virtual fitting room is only useful to get an idea of how the clothes will look on you and also the main advantage is that you have the opportunity to create an entire outfit with the clothing offered in the website. This is something that can be difficult to achieve in a regular website.