UPcload: Clothing Size Profiling

 UPcload will change the way people buy clothes online with its new body measurement technology. The only thing customers need is a webcam and the UPcload software will give them their exact body dimensions such as arm length and chest circumference. Customers only need to measure themselves with the webcam once and they will obtain a profile that can be used in all the online stores within the UPcload network. After obtaining their UPcload profile they can shop directly at the online stores within the network and the profile will be transferred automatically to the store. This service is free for customers and the shops pay for the usage themselves. UPcload is responsible of matching the body measurements with the clothing sizes taking into consideration the textile material.

UPcload was created in Germany by Asaf Moses and Sebastian Schulze in 2010. They noticed that the online clothing market was booming but there was a major problem that was leaving many customers unsatisfied. They realized that almost every second item purchases were returned to the retailer. Most of the time these returns were due to a sizing problem and customers only realized this once they had tried the clothing at home.

It was challenging to create this software because it is completely new. Upcload has strategic development partnerships with Israeli software developers specialized in object recognition and segmentation. The UPcload network is still in the developing process and the service should be available at more stores during this year. It is currently being tested with The North Face.