Google’s Smart Phone Glasses

According to the New York Times, Google will launch its digital glasses by the end of this year. The glasses will be like a smartphone and the technology will be based on the technology of the Android phones but will have augmented reality features. For example, it can tell you how far you are from an object or remind you who the person is and where you know that person from.

The price range for the Google glasses will be between $250 and $600, which is in the price range of actual smart phones. The glasses will be licensed to other mobile phone companies like every other cell phone in the market to be able to have access to 3G and 4G networks.

Reports about this new technology say that the Google glasses are not meant to be everyday gadgets. Some critics claim that the glasses will change the way we use smartphones but others say that this technology will be very strange and dangerous. For example, Google will be able to know everything you do at all times. It will know your location, your most common interactions, your closest friends through its facial recognition technology and your daily habits such as your eating and shopping habits. 

The Google glasses could be a new opportunity for marketers to get consumers attention at all times. For example, every time you walk close to a McDonald’s, the Google coupons application could pop an image of a coupon on the glasses.  This would help marketers understand consumers’ daily habits almost instantly because Google would be following consumers through out their typical day. However, for consumers this is bad news and would generate privacy issues.

Google’s glasses seem to be a great technological advance, however it seems that many consumers would not be willing to adopt this technology so quickly due to privacy issues. 


http://www.pcworld.com/article/250507/google_glasses_are_a_prescription_for_disaster.html